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UX research consultant for product teams

User research & product discovery services

Understand what your users need, how they behave and which problems are worth solving. I plan and run user interviews, diary studies and surveys so your team can make product decisions with evidence.

Languages

German, English, Polish

Experience

4+ years of user research

Customer journey map with touchpoint analysis from a B2B research project; client name redacted

What is user research?

Understand user needs and uncover product opportunities

User research means studying the people who use your product: their goals, their context and the problems they work around today. In product discovery it comes before the solution and shows which problems are worth solving. Interviews and diary studies are qualitative, so every report makes clear which findings are observed, which are interpretation and which need further validation.

Unmet needs

What people struggle with today and what they work around.

Context and motivation

Why people choose, hesitate or drop out in their real situation.

Opportunities worth solving

Which problems matter most to users and to your goals.

When is user research right for your product?

A good fit if

You are planning a new product, feature or market and want to know what people actually need.

Customer feedback is scattered and nobody sees the full journey.

Analytics show what users do, but not why.

The roadmap rests on assumptions nobody has checked with users.

Not the right fit if

You already have a prototype and want to know if it works. That’s usability testing.

You need to measure how a change performs. That’s an A/B test.

The decision is already made and you only need approval.

You need market sizing or sales forecasts.

Already have something people can try? Usability testing shows whether it works for them.

What I research

What can discovery research help you understand?

Qualitative and quantitative methods, chosen for the product decision at hand, in German, English or Polish.

In-depth user interviews

Needs and motivations

What people are trying to achieve, what drives their decisions and what makes them hesitate. My background in psychology shapes how I ask and interpret.

Diary studies

Behavior over time

How people use a product in their real context over days or weeks, including the moments interviews miss.

Stakeholder interviews & journey mapping

Customer journeys and touchpoints

Where the experience works across channels and where it breaks, mapped from research instead of internal assumptions.

Card sorting

Navigation and information architecture

How people group and look for information and which structure matches their mental model.

User surveys

Patterns at scale

How widespread a need or problem is, measured with surveys designed to complement the interviews.

Measurement framework

Experience measurement

Which signals show whether the experience improves over time, turned into recurring measurement your team can track.

How the user research process works

STEP 1

Frame the decision

We define the product decision, the critical assumptions and the research questions together with your team.

STEP 2

Design the study and recruit

I choose the right mix of methods, define participant criteria, write the research plan and plan recruitment with you.

STEP 3

Run the research

I moderate interviews, run diary studies and field surveys remotely in German, English or Polish.

STEP 4

Analyze and synthesize

I connect what people say with what they do and turn the evidence into patterns, needs and opportunity areas, with uncertainty clearly documented.

STEP 5

Turn findings into decisions

We review the evidence together, prioritize opportunities and agree on the next research or product steps.

What you’ll receive

Research deliverables your team can plan with: every insight is linked to the evidence behind it and to the product decision it informs.

Stippled illustration of a clipboard with a checklist, representing the test plan

A research plan

Questions, methods and participant criteria, agreed before fieldwork starts.

Stippled illustration of a video camera, representing session recordings and notes

Session notes and recordings

Interview and diary material, where participants have agreed to recording.

Stippled illustration of a magnifying glass, representing insights and opportunities

Insights and opportunities

User needs, pain points and opportunity areas, prioritized by impact.

Stippled illustration of a folded map with a dotted path and a pin, representing a customer journey map

Journey maps or personas

Where they help your team, built from the research instead of assumptions.

Stippled illustration of a presentation screen with a bar chart, representing a live readout

A live readout

We go through the findings together and agree next steps.

Ready to understand what your users need?

User research cost, timeline and scope

Every project starts with a clear question and a defined scope. Before we start, you receive a proposal with the approach, deliverables, timeline and investment.

What drives the cost

The methods, the number of participants, how specific your target audience is and the depth of analysis. Recruitment and participant incentives are billed separately.

What you need

A product question worth answering, access to your users or a research panel and time for a live readout with your team.

How long it takes

A research sprint takes 2 to 3 weeks, depending on recruitment. Broader studies run over several weeks or rounds.

Stippled illustration of a stopwatch, representing a short, time-boxed research sprint

Answer one product question with the people it affects, from scoping and planning to interviews, analysis and a decision-focused readout.

2 to 3 weeks, depending on recruitment.

WHAT’S INCLUDED

  • Research question and plan

  • Interviews or a short diary study

  • Synthesis linking what people say and do

  • Prioritized insights and opportunities

  • Live readout with your team

  • Recruitment and participant incentives are billed separately

We define the question and the participants in a short call, then you get a fixed offer.

Answer one product question with the people it affects, from scoping and planning to interviews, analysis and a decision-focused readout.

2 to 3 weeks, depending on recruitment.

WHAT’S INCLUDED

  • Research question and plan

  • Interviews or a short diary study

  • Synthesis linking what people say and do

  • Prioritized insights and opportunities

  • Live readout with your team

  • Recruitment and participant incentives are billed separately

We define the question and the participants in a short call, then you get a fixed offer.

Stippled illustration of a stopwatch, representing a short, time-boxed research sprint

Answer one product question with the people it affects, from scoping and planning to interviews, analysis and a decision-focused readout.

2 to 3 weeks, depending on recruitment.

WHAT’S INCLUDED

  • Research question and plan

  • Interviews or a short diary study

  • Synthesis linking what people say and do

  • Prioritized insights and opportunities

  • Live readout with your team

  • Recruitment and participant incentives are billed separately

We define the question and the participants in a short call, then you get a fixed offer.

Stippled illustration of two puzzle pieces fitting together, representing an embedded research partnership
Stippled illustration of two puzzle pieces fitting together, representing an embedded research partnership
Stippled illustration of two speech bubbles, one with a question mark and one with an answer, representing research advisory and sparring
Stippled illustration of two speech bubbles, one with a question mark and one with an answer, representing research advisory and sparring

Prices are net; VAT is added based on your country and tax status.

Independent UX research consultant

Why work with me?

I’m a UX researcher and psychologist (M.Sc.) working as an independent consultant. You work with me directly, from the first research question to the final readout.

Psychology meets product

A background in psychology for asking the right questions and interpreting behavior, not just reporting what people say.

8+ years of research

Discovery research, usability testing and experimentation for travel, e-commerce, IoT and B2B products.

Research in three languages

Studies in German, English and Polish, so you can understand users across markets.

“Her analytical and methodological approach, grounded in deep psychological background, regularly provided the team with valuable insights that supported well-informed decision-making process in the development of our diverse digital solutions.”

Anna Maria Szlachta, Product Designer, Sensirion Connected Solutions

FAQ

Frequently asked questions

Let’s discuss your research needs

Tell me which product decision is coming up. In a free 30-minute call we clarify the question, the right research approach and what it takes to get evidence you can act on.

Diana Szczepanik, UX researcher and psychologist

Diana Szczepanik

UX Researcher & CRO Consultant, Psychologist (M.Sc.)