Services
UX research & CRO consulting services
I help product teams to understand their users, test product decisions and improve conversion, using research and behavioral insight instead of assumptions.
Product discovery & customer journeys
User research & discovery
Understand what your users need, how they experience your product across touchpoints and over time and which problems are worth solving before your team commits time and budget.
What you get
A deep understanding of your users and customers
Prioritized opportunities linked to product decisions
A journey view with the moments that matter
A measurement framework to track the experience over time
Problems I help solve
Unclear user needs and priorities
Features that launch but are rarely used
No reliable way to track the customer experience over time
Methods
In-depth interviews
Field research
Diary & longitudinal studies
Surveys, CSAT & CES
Behavioral data analysis
Jobs-to-be-done
Personas
Customer journey mapping
Market & business model analysis
Prototyping & information architecture
UX design & prototyping
Translate research insights and requirements into concepts and prototypes your team can test early, before development starts. Mid-fidelity prototypes are often AI-assisted, which makes iterations fast.
What you get
A clear information architecture and key user flows
Wireframes and mid-fidelity prototypes ready for testing
Concepts validated with real users before development
Access to trusted UX/UI designers for high-fidelity design
Problems I help solve
Ideas that stay abstract and hard to align on
Requirements that don’t translate into usable flows
Late design changes that cost development time
Methods
Information architecture
User flows
Wireframing
Mid-fidelity prototyping
AI-assisted prototyping
Concept testing
Need high-fidelity UI or visual design?
Product validation
Usability testing
Find out whether your product, concept or new feature works for real users and fix what gets in the way before it reaches production.
What you get
Evidence of what works and where users struggle
Issues prioritized by impact and severity
Concrete recommendations for your next iteration
Clear next steps to validate improvements after each iteration
Problems I help solve
Users get stuck in important flows
Several concepts and no clear way to choose
Usability issues discovered only after launch
Methods
Moderated usability testing
Unmoderated testing
Concept testing
Prototype testing
User journey evaluation
CRO & A/B testing
A/B testing & CRO
Understand why visitors hesitate, drop off or fail to convert and test changes with experiments you can trust.
What you get
Evidence-backed optimization opportunities
Test design, setup support and analysis
Clear rollout recommendations based on results
A prioritized hypothesis backlog for future tests
Problems I help solve
Unclear reasons for drop-offs in the funnel
Inconclusive or misread test results
Design and pricing decisions based on assumptions
Methods
Funnel analysis
Heatmaps & session recordings
Exit-intent surveys
Hypothesis development
A/B testing
Test analysis
Research strategy & team coaching
Research coaching & workshops
Build your team’s ability to use research effectively, so evidence becomes part of everyday product decisions.
What you get
A practical research process that fits your team
Templates and guidelines your team can reuse
More confidence to run studies independently
Hands-on support while your team runs its first studies
Problems I help solve
Research that happens ad hoc or too late
Insights that are not reused or shared
Low confidence in planning and running studies
Methods
Research planning
Research processes
Stakeholder workshops
Insight organization
Hands-on coaching
Industries & expertise
Research across different product environments
From consumer-facing digital experiences to complex B2B workflows, SaaS and connected hardware, I adapt my research approach to the people, context and decisions involved.
SaaS & B2B platforms
Complex workflows, multiple user roles and decisions that affect daily work.
E-commerce & checkout
Product pages, pricing, payment and the moments where purchases are won or lost.
Travel & booking
High-consideration purchases with many options, comparisons and trust questions.
Connected hardware & IoT
Products used over weeks in real environments, where context changes behavior.
Complex digital products
Specialist and decision-support tools where users need to understand before they act.
Ways to work together
Choose the format that fits your current situation
Start with a focused audit, answer one product question in a research sprint, get ongoing expert advice or work with me as an embedded research partner.
FAQ